13 May 2025

The Datamars Sustainability Foundation (DMSF) is pleased to announce the appointment of José Martín Jáuregui and Mea Lewis to its newly established Advisory Council, as a further step to advance the Foundation’s vision of sustainably feeding the world and boost support for its programmes underway in Europe.

The DMSF Advisory Council will serve as a collaborative forum of cross-disciplinary thought leaders to guide landscape-level regeneration through science-informed, community-grounded strategies.

“We are a global foundation stewarding regenerative agriculture by integrating animals into thriving ecosystems, centered around farmer agency and co-creating systemic transformations rooted in the wisdom of land, people, and place. By working across diverse farming landscapes, uniting international networks, and bridging science with practice, we work with farmers and ranchers to co-create healthy soils, thriving ecosystems, nourishing food, and resilient rural futures” says, Jessica Villat, CEO of DMSF.

The Council will comprise rotating advisors with expertise in fields relevant to the Foundation’s mission. Members will provide counsel, foster innovation, enhance operational excellence and support the Foundation’s long-term impact.

With the Advisory Council appointment of José Martín Jáuregui, Senior Animal Agriculture Advisor and expert in the eco-physiology of pastures and the development of sustainable livestock systems, and Mea Lewis, Senior Strategic Development Advisor and experienced global asset, fundraising and social impact leader, DMSF benefits from valuable expertise and leadership experience in areas aligned to its current programme and future resilience.

With a focus on animal integration in the landscape, DMSF aims to embed regenerative agricultural practice through practical and scalable innovation, spark collaboration and facilitate transparency across the food value chain, and inspire the next generation of farmers.

DMSF’s dedication to animal integration and enabling farmers as leaders of change is visible in its first four projects underway:

• an innovative peer-led educational coaching programme in Switzerland, assisting farmers in transitioning to regenerative grassland management,
• an accredited regenerative agronomist training programme to address the critical shortage of trained agronomists in regenerative agriculture in Europe,
• a podcast series on the role of animals in the food systems of the future to inspire systemic change by connecting global listeners with personal stories from around the world
• a research project in Ireland combining social and natural sciences to explore the economic, environmental and practical impacts of adopting multispecies swards (MSS) for sustainable livestock farming.

DMSF, together with its Board of Directors, warmly welcomes José and Mea to the Advisory Council, and looks forward to their ongoing contributions in this important space.

“As DMSF evolves, we remain committed to inclusive participation—especially elevating the voices of those who live and work on the land. The Advisory Council is a vital step in shaping a regenerative future where science, practice, and local knowledge unite. We warmly welcome José and Mea and look forward to the ongoing enrichment of our mission through future collaborators, including farmers and other changemakers”, says Villat.

Introducing José Martín Jáuregui and Mea Lewis

José Martín Jáuregui is an expert in the eco-physiology of pastures and the development of sustainable livestock systems. Mr. Jáuregui is an accomplished leader in sustainable agriculture, holding a degree in Agricultural Engineering from the National University of La Plata (UNLP), a doctorate in Agricultural Sciences from the National University of Mar del Plata (UNMDP), and a specialization in Applied Science from Lincoln University, New Zealand. 

Currently, Mr. Jáuregui serves as the Smart Farming Latam Manager at Datamars, is a representative for the Argentinian Roundtable on Sustainable Beef, and is a professor at the National University of Litoral (UNL).

Mea Lewis is an expert in fundraising and development, and currently serves as Head of Strategy & Investor Relations at Columna Capital in the UK. Ms. Lewis has extensive experience in global asset management and growth technology investment. She started her career as an attorney at Kirkland & Ellis and Davis Polk & Wardwell, providing global fund formation and regulatory advice, and was Director of Global Investor Relations at SoftBank Vision Fund. Mea has a personal passion for supporting future generations of agricultural communities and the connection to how and who produces our food, as she grew up working on her family’s mixed farm in Kentucky raising dairy & beef cattle, sheep, horses and a variety of crops.

A strong advocate for community engagement and the intersection of business success and social impact, Ms. Lewis is also a member of a number of London angel-investing syndicates, supporting female entrepreneurship, particularly in the textile and food and agri systems. She brings a strong connection to agriculture and a passion for regenerative and sustainable food systems.

About DMSF

The Datamars Sustainability Foundation (DMSF) is an independent global foundation based in Liechtenstein. It was established in 2023 with a mission to cultivate regenerative food systems. Seed funded by Datamars, a leader in agri-tech, DMSF benefits from a rich legacy of agricultural innovation, data-driven animal and land management solutions, and farmer relationships around the globe. 

Although separate entities, DMSF and Datamars share a common vision of creating actionable, farmer-focused solutions for a resilient future and supporting the prosperity of agricultural communities globally.